When Should You Pay for Social Media Marketing?

Social Media marketing continues to rise in importance for small businesses. We’ve written about it in the past; it’s a cost-effective, personal way of getting information to your customers and getting feedback on your products. But networks like Facebook and Twitter also offer paid advertising solutions that may help significantly contributing to your marketing strategy. When would it make sense for … Read More

Grow Local Business with Niche Marketing

Sometimes we are taught that you can grow a small business by taking on local, regional and national competitors.  The major and minor competition is our business enemy and we have to attack them hard.  However, you cannot start with top competitors.  This approach is how many companies crash and burn.  Your strategy should be an easy challenge, like building … Read More

Google Your Education with Google Apps for Education

What do you do when you don’t know the answer to something?  Why you Google it of course.  Well, Google isn’t just the go-to for every day questions; Google has a suite of apps that are showing up in classrooms across the country. So, let’s go over some of the Google Apps for Education and how they are applicable in the classroom. … Read More

Build a Business Website with Content in Mind

Not having a website for your business is a mistake in today’s world, and this is because there is so much to be gained from having an online presence. It is hard for potential customers to actually become customers when they have nothing to see, especially when the only content that people have to read about your business is personal … Read More

Social Media Marketing Proves Successful and Efficient

Here’s another reason why businesses should practice social media marketing: it’s efficient. Businesses don’t have to spend a lot of time and money to see a major improvement in their marketing results. A recent study by Neustar shows that social media is the most efficient channel of digital marketing. Here’s how the report summed up its finding: “Social led in … Read More

MailChimp: Your Best Email Marketing Option

One of the key factors that promote the success of any business is effective customer communication. Email marketing has proven to be an effective method for businesses to build customer relationships and convert prospects. An efficient email marketing program such as MailChimp can provide consistent contact between you and your important customer contacts. If MailChimp isn’t a priority for you … Read More

Empower Teachers and Engage Students with Google Classroom

Google has made some incredible strides to enhance the classroom experience for teachers and students alike, and the company’s Apps for Education is set to release the latest, greatest tool yet this fall: Google Classroom. For teachers new to Google Apps for Education, this may seem like just another attempt at a “paperless classroom”, but it looks like Google may have … Read More

5 Tips To Help Grow Your Local Business

For any business to grow, you need marketing.  Customers make up the heart of any organization or business.  They enable business owners to keep doing what they’re doing. But they can’t support your business if they don’t even know it exists.  Let’s look at some tips to help you spread the word about your services and expand your business. 1. … Read More

Instagram: The Low-Hanging Fruit in Social Media Marketing

Have you considered Instagram to expand your social media marketing efforts? Recent research conducted by Forrester shows that Instagram is one of the leading social media platforms in terms of interactions and engagements. The research studied more than 3 million user interactions on seven social media networks, including Facebook and Twitter. Here are the results: “But one social network absolutely … Read More