Build a Business Website for a Competitive Edge

In today’s business world, the first impression of your company doesn’t just come from your office, storefront, or business card, but also from your website. If your website is outdated, stale, or difficult to navigate, many visitors will leave after a few seconds. This could result in losing existing customers or turning off potential customers, both resulting in a loss of revenue. This is easily avoidable with a website redesign. A well designed, easy to use website can bring you more customers, keep them interested and help them make the decision to purchase your products or services an easy one.

More and more people use the Internet to find what they need. So now is the time to build a business website that works hard for your business. You need to do everything possible to promote your products and services. A business website can boost your bottom line by:

  • Increasing sales
  • Reducing operating costs
  • Improving customer service
  • Helping you gain a competitive edge

Increasing Sales

Traditional means of promoting your business including business cards, letterhead, print ads and other media are important to maintaining good exposure for your company, and may help drive customers to your website. When you build a business website you experience increased traffic to your site which will in turn increase sales.  Time is money and when customers can easily navigate through your site, they can find just what they want and make their purchase quick and easy.

Reducing Operating Costs

One of the clear benefits when you build a business website is the cost savings.  Products and services can be advertised online without additional costs of printing, publishing, and distribution. Content Management System (CMS) applications can be integrated into your website so your information can be updated quickly and as often as needed.

Improving Customer Service

Customers can place orders on a properly designed website at their convenience.  They can also obtain answers to frequently asked questions, link to manufacturer websites, locate technical information and view product images. These customer-centric offerings give prospects a feel for your company before contacting you directly.

A business website can work to enhance your image and provide an edge over your competitors. Websites allow businesses of all sizes to easily access new sales markets.  By taking advantage of an extensive and relatively inexpensive form of awareness, businesses of any size can gain a competitive edge through increased sales and reduced costs.  Contact HTML Global today and we will work with you to build a business website that will increase your revenue, reduce costs and improve your customer experience.