The buyer’s journey is changing, blurring the lines between the once separate marketing and selling functions. Companies that are embracing this change are already seeing positive results, with tightly aligned sales and marketing functions experiencing 38% higher sales.
What does this mean for your business? It starts with a base of shared data. By using integrated tools like Dynamics 365, these two functions can combine customer data from multiple sources to generate more insights that help nurture leads and provide a consistent customer experience.
Contact us to learn how you can market and sell smarter.