Big Changes Start Next Week – Find More Mobile-Friendly Search Results in Google

Mobile-friendly search results

Google is constantly working to improve the algorithms they use to help index the websites that show up in searches. For some time now, mobile-friendly sites and apps were thought to impact search results but Google has finally confirmed that every site must now be mobile-friendly to rank well in their search engine. Starting April 21st, whether or not your … Read More

Embracing Restaurant Technologies to Boost Sales and Customer Interaction

Embracing Restaurant Technology

In October, during the Industry Innovation Summit, the National Restaurant Association released research that clearly showed technology use in restaurants is on the rise. New advances in customer-facing restaurant technologies, as well as those that improve restaurant operations, are crucial to the success of any sized restaurant. Having systems in place that improve the customer experience and control costs will … Read More

Hummingbird Turns the Science of Search into an English Lesson

On September 26, 2013, Google officially introduced a brand new search algorithm—Hummingbird. The choice of this particular bird represents Google’s goal for this new technology, to be “precise and fast”, and it is the clearest signal yet that the mobile sector is now driving technology development. Hummingbird differs from other recent updates, like Panda and Caffeine, in that it is … Read More

The Science of Search – Writing Winning Content for SEO

Science of Search - Writing Content for SEO

Web marketers have entered a new age – the era of Google Penguin 2.0, where the rules are new and, according to Google, much improved.  And in this new environment, quality content is king.  How does a small business better understand the science of search when all the rules have changed?  How do you find the “golden keys” to publishing … Read More

Share this with Friends! Benefits of Social Media Marketing for Small Business

Social media marketing is grown at an unprecedented rate.

It used to be that your website needed one icon – a symbol to “Like us” on Facebook.  And now there’s a list of symbols.  Share this with friends via email, Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, StumbleUpon, and the list goes on.  Social media marketing is growing at an unprecedented rate.  Large companies joined in as soon as they became … Read More

Make the Science of Search Go to Work for Your Small Business Website

Science of Search

In “Field of Dreams,” farmer Kinsella hears a whispering voice that urges him, “if you build it, he will come.” While this fictional advice may have succeeded in getting the ghost of Shoeless Joe Jackson to return to the baseball diamond, it will do precious little to persuade would-be customers to find your small business website. Even if some do … Read More