When Should You Pay for Social Media Marketing?

Social Media marketing continues to rise in importance for small businesses. We’ve written about it in the past; it’s a cost-effective, personal way of getting information to your customers and getting feedback on your products. But networks like Facebook and Twitter also offer paid advertising solutions that may help significantly contributing to your marketing strategy. When would it make sense for … Read More

Social Media Marketing Proves Successful and Efficient

Here’s another reason why businesses should practice social media marketing: it’s efficient. Businesses don’t have to spend a lot of time and money to see a major improvement in their marketing results. A recent study by Neustar shows that social media is the most efficient channel of digital marketing. Here’s how the report summed up its finding: “Social led in … Read More

Instagram: The Low-Hanging Fruit in Social Media Marketing

Have you considered Instagram to expand your social media marketing efforts? Recent research conducted by Forrester shows that Instagram is one of the leading social media platforms in terms of interactions and engagements. The research studied more than 3 million user interactions on seven social media networks, including Facebook and Twitter. Here are the results: “But one social network absolutely … Read More

Finding Your Target Audience through Social Media Marketing

Narrowing your wide customer base down to a target audience is difficult enough. You need to be sure that your large investment will be marketed to right people who will appreciate your product or service. But actually communicating with your target audience can be even harder, especially if your business is on a tight budget. Thankfully, social media marketing is … Read More

Social Media Marketing: 3 Reason You Should Have a Google+ Page

A lot of businesses think of Social Media Marketing purely in terms of Facebook and Twitter, and this is a mistake. Sure, these are certainly the giants in the social media world, but there are opportunities for growth in a variety of other social media platforms. One of these is Google+. To view Google+ as a lesser version of Facebook is to … Read More

Social Media Marketing: A Few Tips For Success

Think SEO for Social Media Marketing

So, you have an online business and you’d like to practice social media marketing to improve brand awareness? That’s a great first step. The next step, of course, is to make sure that you’re doing it right. Here are a few tips for success in social media initiatives. 1. Think SEO when using social media. SEO is an acronym for “Search Engine Optimization”. It’s … Read More

The Science of Search – Writing Winning Content for SEO

Science of Search - Writing Content for SEO

Web marketers have entered a new age – the era of Google Penguin 2.0, where the rules are new and, according to Google, much improved.  And in this new environment, quality content is king.  How does a small business better understand the science of search when all the rules have changed?  How do you find the “golden keys” to publishing … Read More

Share this with Friends! Benefits of Social Media Marketing for Small Business

Social media marketing is grown at an unprecedented rate.

It used to be that your website needed one icon – a symbol to “Like us” on Facebook.  And now there’s a list of symbols.  Share this with friends via email, Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, StumbleUpon, and the list goes on.  Social media marketing is growing at an unprecedented rate.  Large companies joined in as soon as they became … Read More

Grow Your Local Business Online

Grow Your Local Business Online with Hunt Technology Management Limited (HTMLGlobal)

As a business owner, the bottom line is, you want more business.  You want to see more hits on your website, more leads, and more sales.  However, you are so busy running your business and taking care of current customers, that you may not have time to learn about keyword research and competitive analysis, or the ability to track the results of … Read More

Why You Should Build a Business Website

Build a business website

Should I build a business website for my company? Believe it or not, this is one of the most frequently asked questions in the digital age. It’s also one of the most important questions for any business owner to consider. But before I answer, let’s explore a business maxim that still holds true in the brick and mortar world: It’s all about … Read More