Email Marketing has expanded into the mobile market, and with so many people using mobile devices to check email, it’s fitting that newsletters and announcements are formatted to be viewed quickly and easily on all mobile devices. To succeed in mobile marketing make note of some of these tips on how you can customize a standard email to display well for your customers on the go.
With so many emails coming to inboxes daily, the subject line is the first thing users notice. In a few seconds, email users will decide to click-through based on the subject line. If it doesn’t grab their attention from the start, it is deleted. The subject line is the main selling point to convince mobile users to open your email.
If your email is opened successfully, give them a message that’s worth reading. A brief message stating the purpose of this email and a summary of the newsletter or announcement is a good start. Readers don’t have time to read the whole message, but if you want them to try this idea: numbered or bulleted lists. A list keeps people on the page more than paragraph form. Another idea is to make the message local to their city or state. Brief details get straight to the point without wasting precious seconds of a user’s time.
Responsive Web Design
Responsive web design converts standard web pages to any mobile screen. From four inches to seventeen inches, the email message is professional and easy to read on any screen. The best web designs are the ones with two or more columns. It’s easier to convert and condense information so the important parts stay in front. On mobile, make sure clicks and scrolling are reduced. Also, reduce heavy photos, video, audio, documents and flash. Fewer items on the page – or compressed items – make page load time faster. Responsive web design responds to any mobile device or computer by adjusting the email to fit the screen without the results looking basic.
In this time of mobile technology, business marketers must keep in mind that your content will look different depending on where and how your customers receive it. You must adapt to all of the most current specifications or lose mobile users. For more information on how you can improve your email marketing and mobile content, contact us. We will be happy to help you reach even more customers with smartly designed messages.