If you own or operate a business that only serves local customers, you may think that internet marketing doesn’t really apply to you. I’m here to tell you that would be a huge mistake. The internet is actually an essential tool in helping grow local business. Even if your product or service can’t be actually sold or delivered online, you can still market your business very effectively and economically on the internet.
In today’s digital world, more and more people turn to their computer, tablet, or smartphone to help them locate and learn about local businesses that can meet their needs. Here are just three of the many ways you can effectively market your business online.
Right now there is probably no better way to get your feet wet marketing your local business online than creating a Facebook page. For one thing, it’s free. You can set up a Facebook page in minutes and begin posting useful information about your business as well as pictures of your business, staff, or whatever. Just be sure to use this account exclusively for your business because you’ll be sending customers there. Once you have the page up and running, you can encourage your customers to “like” your page, and become “friends” or “fans”. That way, you can post news on your page about sales, new products, etc. Facebook is a very effective and economical way to stay in touch with your customers.
Website or Blog
Another great way to market online is to publish your own website or blog. Having a website or blog that contains relevant information that customers and prospective customers can use builds your credibility. I should point out, however, that an effective website is one that is well put together and well maintained. That includes posting new content to the site on a regular basis to keep things fresh. It also includes removing content that’s no longer applicable, like outdated products or services.
In the “old days” people used the phone company Yellow Pages to find local businesses. There are still companies that publish physical directories and, I suppose, some consumers still use them. But the vast majority of local business searches now take place online. I think local business owners who currently spend money on physical directory advertising should consider listing in an online local business directory too. Then test the results of both to see if one works substantially better than the other.
I’ve just scratched the surface of internet marketing here – there’s a lot more you can do. If you’d like to learn more about how you can grow your local business through internet marketing contact us.