As a business owner, the bottom line is, you want more business. You want to see more hits on your website, more leads, and more sales. However, you are so busy running your business and taking care of current customers, that you may not have time to learn about keyword research and competitive analysis, or the ability to track the results of your online marketing campaign.
So how will you ever find the time to grow your local business online?
You need the professional services of Hunt Technology Management Limited (HTML) to help you get started.
Chances are that local people are searching for you and your business right now. They may be searching online via a laptop or tablet. However, they may also be searching for you from their cell phone. According to Global Mobile Statistics 2012 report by MobiThinking.com
1 in 3 mobile searches are local. After looking up a local business on their smartphone, 61 percent of users called the business and 59 percent visited.
Is your website programmed with a mobile-compatible version for cell phones? If you are unsure, the answer is probably not, which means you could be missing out on a lot of local business.
Have you optimized your business website’s online presence for local search results? Again, if you are not sure, then the answer is, probably not. HTML Global will use keyword research, web analytics, and over 100 different factors to evaluate your web presence to improve it, so that the local clients who are searching for you can find you.
Are you marketing your local business online with social media? Use Twitter’s Advanced Search function to search for potential clients in your zip code and interact with them. Create a Facebook page and offer incentives for existing customers to “Like” your business. Offer specials for people who check-in using Foursquare. Are you familiar with Google + Business? If you are not using social media to promote your local business online, you are missing out on one of the most inexpensive yet highly effective ways to promote your business and increase awareness, trust, and sales.
Are you using emails to market your local business online? HTML will help clients quickly and easily to create professional emails, manage contact email lists, and measure email campaign results. You will also learn to analyze responses, create targeted email lists based on survey responses, take action, and close the deal.
Marketing online is no longer about setting up a website and waiting for customers to find it. You need to make your presence known where your customers are…online.
To speak with an industry expert at HTML Global about how we can help you to grow your local business online so that you have more time to do what you do best – run your business – contact us today.