Our Web Implementation and Services
There are so many different types of websites that can be made, but to create one that works specifically for your business can be challenging to do. There are a number of principles that should be taken into consideration when developing your website and these are the steps that we take at HTML Global when you decide to work with us in taking your website to the next level through our web implementation development and services.
There are so many different types of websites that can be made, but to create one that works specifically for your business can be challenging to do. There are a number of principles that should be taken into consideration when developing your website and these are the steps that we take at HTML Global when you decide to work with us in taking your website to the next level.
Occam’s razor is a principle that simply states that simpler theories are preferable to more complex ones. Saying very little can have a bigger impact than saying more. In an article by The Next Web, Pipedrive worked with Angelpad, an accelerator program, on their website.
“You have too many things on your homepage” was something we didn’t agree with at first, but we’re happy to test. And it turned out we had been wrong indeed. We removed 80% of the content and left one sign-up button and one Learn More link on the home page. Conversion to sign up increased by 300%.
Keeping this in mind, it is important to make note of what content is considered important to your business as those are the things that we want to highlight most. This creates a visual hierarchy, which allows us to create callouts on your website so that visitors will divert their attention to that area of your site before they do anything else.
Godiva is a company known for selling chocolate. The first thing that I noticed was a call out  because it is a different color than the rest of the page, which happens to be in different shades of red. Then I noticed the large image of Valentine’s Day themed chocolates  that led me to read the headline. Godiva has an offer going on for a limited time , which as a consumer would prompt me to buy something right away .
While color choices are vastly important in staying with a business’ theme for brand purposes, ratios play a huge role in aesthetics as well. Having an easy-to-navigate website for visitors heightens the chances of them to stay on your site longer. Having knowledge of knowing where it is appropriate to have a menu on your site to the amount of text to images helps to eliminate issues for customers.
With how accessible the internet is, it is important to have your website be responsive meaning that your website can be viewed on a mobile device, tablet, or any monitor size without any issues. How often will visitors have to scroll past a large sum of text before they can get to an image when viewing your website on their smartphone? These are the questions that need to be addressed during the development stage.
Notice that the layout of the Godiva website changes as the display screens get smaller? The design of the website is responsive to what visitors use when viewing the site. You can check to see if your website is responsive by visiting ami.responsivedesign.is.
If you already have your domain for your website, you are prepared for the next step. If you do not have your domain for your website registered, HTML Global has its own domain registration site where you can pick from starting at $11.09/year for a .com. You can also choose from a number of different domain names and we provide free add-ons! We also provide domain transfer services as well.
3b. Web Hosting
Hosting is crucial to where your website ranks in search engines (we will talk about SEO after this segment). While it does not guarantee a boost in rankings, you do avoid the consequences of choosing the wrong hosting provider.
Uptime/downtime and speed affects your SEO from month to month. When you find an issue with your speeds, you need to contact your hosting provider immediately. This is why choosing a hosting provider should not be primarily based on price – as some hosting providers may not care to know what is wrong with your site’s loading time. When you choose to work with HTML Global, we provide hosting services on WP Engine, which houses the world’s leading CMS: WordPress.
Fun fact: Did you know that 28% of all websites are built with WordPress and that 27% of the top 10k sites by traffic use WordPress?
4. Web Support
Now that your website is developed and functional, who is going to maintain the health of your site? Change is inevitable and as you are creating content to add to your website whether it is a blog post or changing out images, you have to designate someone to make these changes for you.
Perhaps you just hired someone for your sales team and you want them to gather lead information from all aspects of the business including your website. Who will add the functionality of obtaining the website leads to your site? HTML Global offers web support services to assist clients in making cost-effective use of their website through troubleshooting, maintenance, design changes and more.
5. Search Engine Optimization Services (SEO)
When people hear SEO, they usually think of it as a daunting investment. What most people do not know is that it is by far the most rewarding investment you can make for your website. SEO results happen well over time as it is a long-term investment.
Generally, it can take as little as 4 to 6 months to see results, but in most cases, it is around the 12-month mark where you can see the vast difference between when you have started and up to that point. Unlike Google AdWords, SEO is a long-term marketing tactic. While it does not generate sales quickly as AdWords, SEO provides one of the best ROIs if used properly.
To fully optimize your SEO services, you have to constantly make updates to your website internally (technical changes in the backend) and externally (creating consistent unique content to bring visitors in). The internet is always evolving and because of that SEO rankings and how they are graded are constantly changing to reflect that. Websites have to be consistent in making those changes in order to keep up their standings in organic searches.
HTML Global offers a technical SEO service package to any of our clients. As you create more content, we will continue to work on the backend of your site by updating any technical SEO related changes to comply with the changes in the SEO ranking system.
The better your SEO score is, the higher your website will rank on search engine sites.
So why wait?
Fill out the form below and one of our team members will reach out to you to schedule a meeting to discuss your website needs.