MailChimp: Your Best Email Marketing Option

One of the key factors that promote the success of any business is effective customer communication. Email marketing has proven to be an effective method for businesses to build customer relationships and convert prospects. An efficient email marketing program such as MailChimp can provide consistent contact between you and your important customer contacts. If MailChimp isn’t a priority for you now, please read on to discover why this great program should immediately become a part of your company’s marketing efforts.

Building an email list is the first and most crucial step in connecting with your customers. MailChimp’s service consists of features that will quickly get you started importing your contacts directly into lists for your campaigns. The program also provides ready-made and mobile compatible templates for opt in forms and email campaigns. You will have access to customizable email templates to create fully engaging, professionally designed emails. You can also design your own email campaigns from scratch, if you prefer.

This program provides the necessary tools required to create an effective email marketing campaign. One of the unique services provided by MailChimp is the ability to utilize social networking in conjunction with your email marketing. Your subscribers will be able to effortlessly connect to social networking pages in order to share your email marketing campaigns. With a simple click, you will be able to launch an email campaign and post to multiple social network accounts, such as Facebook, Twitter, and Tumblr. You can also keep track of who has tweeted about or liked your business.

Users get to take advantage of MailChimp’s superior analytic tool. You will be able to track how many recipients opened your email and exactly what they clicked. Other viewable statistics available with this feature are number of emails delivered, customer engagement by country, and number of bounced emails.  This tool will provide valuable information that will be useful in adjusting and improving your campaign.

MailChimp makes email marketing simple. They have created a convenient, comprehensive, and efficient program dedicated to improving customer relations, which can ultimately result in maximizing your return on investment. At HTML Global we are experts in using MailChimp and can easily help you start utilizing this important marketing tool. Please contact us to get started and we will help you with everything, from account creation all the way through analyzing your email campaign data.