Google Your Education with Google Apps for Education

What do you do when you don’t know the answer to something?  Why you Google it of course.  Well, Google isn’t just the go-to for every day questions; Google has a suite of apps that are showing up in classrooms across the country. So, let’s go over some of the Google Apps for Education and how they are applicable in the classroom. … Read More

Build a Business Website with Content in Mind

Not having a website for your business is a mistake in today’s world, and this is because there is so much to be gained from having an online presence. It is hard for potential customers to actually become customers when they have nothing to see, especially when the only content that people have to read about your business is personal … Read More

Social Media Marketing Proves Successful and Efficient

Here’s another reason why businesses should practice social media marketing: it’s efficient. Businesses don’t have to spend a lot of time and money to see a major improvement in their marketing results. A recent study by Neustar shows that social media is the most efficient channel of digital marketing. Here’s how the report summed up its finding: “Social led in … Read More

Empower Teachers and Engage Students with Google Classroom

Google has made some incredible strides to enhance the classroom experience for teachers and students alike, and the company’s Apps for Education is set to release the latest, greatest tool yet this fall: Google Classroom. For teachers new to Google Apps for Education, this may seem like just another attempt at a “paperless classroom”, but it looks like Google may have … Read More

4 Email Marketing Tips That Will Help You Connect With Subscribers

Do you feel slightly disappointed when you look at the stats from your email list?  Maybe you expected to see more clicks or reads than you did.  If your email list doesn’t seem very responsive to the emails you send out, then maybe your email marketing strategies could use a little help.  Let’s look at some tips to help you … Read More

Local Business Listings: Optimizing Your Google Ads

Local Business Listings are very important to establishing Google page rank, building local credentials, and reaching the potential customers that mean the most to your business. This applies to making sure you’re on all of the right directories, to aligning yourself locally with social media, to fine tuning your Google ads so that they maximize local impact. Here are a few … Read More

Finding Your Target Audience through Social Media Marketing

Narrowing your wide customer base down to a target audience is difficult enough. You need to be sure that your large investment will be marketed to right people who will appreciate your product or service. But actually communicating with your target audience can be even harder, especially if your business is on a tight budget. Thankfully, social media marketing is … Read More

Build a Business Website for a Competitive Edge

In today’s business world, the first impression of your company doesn’t just come from your office, storefront, or business card, but also from your website. If your website is outdated, stale, or difficult to navigate, many visitors will leave after a few seconds. This could result in losing existing customers or turning off potential customers, both resulting in a loss … Read More

Hummingbird Turns the Science of Search into an English Lesson

On September 26, 2013, Google officially introduced a brand new search algorithm—Hummingbird. The choice of this particular bird represents Google’s goal for this new technology, to be “precise and fast”, and it is the clearest signal yet that the mobile sector is now driving technology development. Hummingbird differs from other recent updates, like Panda and Caffeine, in that it is … Read More

Social Media Marketing: 3 Reason You Should Have a Google+ Page

A lot of businesses think of Social Media Marketing purely in terms of Facebook and Twitter, and this is a mistake. Sure, these are certainly the giants in the social media world, but there are opportunities for growth in a variety of other social media platforms. One of these is Google+. To view Google+ as a lesser version of Facebook is to … Read More