When Should You Pay for Social Media Marketing?

Social Media marketing continues to rise in importance for small businesses. We’ve written about it in the past; it’s a cost-effective, personal way of getting information to your customers and getting feedback on your products. But networks like Facebook and Twitter also offer paid advertising solutions that may help significantly contributing to your marketing strategy. When would it make sense for … Read More

Grow Local Business with Niche Marketing

Sometimes we are taught that you can grow a small business by taking on local, regional and national competitors.  The major and minor competition is our business enemy and we have to attack them hard.  However, you cannot start with top competitors.  This approach is how many companies crash and burn.  Your strategy should be an easy challenge, like building … Read More

5 Tips To Help Grow Your Local Business

For any business to grow, you need marketing.  Customers make up the heart of any organization or business.  They enable business owners to keep doing what they’re doing. But they can’t support your business if they don’t even know it exists.  Let’s look at some tips to help you spread the word about your services and expand your business. 1. … Read More