Hummingbird Turns the Science of Search into an English Lesson

On September 26, 2013, Google officially introduced a brand new search algorithm—Hummingbird. The choice of this particular bird represents Google’s goal for this new technology, to be “precise and fast”, and it is the clearest signal yet that the mobile sector is now driving technology development. Hummingbird differs from other recent updates, like Panda and Caffeine, in that it is … Read More

The Science of Search – Writing Winning Content for SEO

Science of Search - Writing Content for SEO

Web marketers have entered a new age – the era of Google Penguin 2.0, where the rules are new and, according to Google, much improved.  And in this new environment, quality content is king.  How does a small business better understand the science of search when all the rules have changed?  How do you find the “golden keys” to publishing … Read More

Make the Science of Search Go to Work for Your Small Business Website

Science of Search

In “Field of Dreams,” farmer Kinsella hears a whispering voice that urges him, “if you build it, he will come.” While this fictional advice may have succeeded in getting the ghost of Shoeless Joe Jackson to return to the baseball diamond, it will do precious little to persuade would-be customers to find your small business website. Even if some do … Read More

Science of Search How search is a science not an art

Science of Search

Search is not an art, its a science. A lot of people build websites, some are graphic designers or artists. Do they understand the science of search? They build sites as part of a design package or branding experience for a customer and many of them look great. But business owners have to ask themselves one question. Why do I … Read More