When Should You Pay for Social Media Marketing?

Social Media marketing continues to rise in importance for small businesses. We’ve written about it in the past; it’s a cost-effective, personal way of getting information to your customers and getting feedback on your products. But networks like Facebook and Twitter also offer paid advertising solutions that may help significantly contributing to your marketing strategy. When would it make sense for … Read More

Grow Local Business with Niche Marketing

Sometimes we are taught that you can grow a small business by taking on local, regional and national competitors.  The major and minor competition is our business enemy and we have to attack them hard.  However, you cannot start with top competitors.  This approach is how many companies crash and burn.  Your strategy should be an easy challenge, like building … Read More

Social Media Marketing Proves Successful and Efficient

Here’s another reason why businesses should practice social media marketing: it’s efficient. Businesses don’t have to spend a lot of time and money to see a major improvement in their marketing results. A recent study by Neustar shows that social media is the most efficient channel of digital marketing. Here’s how the report summed up its finding: “Social led in … Read More

Finding Your Target Audience through Social Media Marketing

Narrowing your wide customer base down to a target audience is difficult enough. You need to be sure that your large investment will be marketed to right people who will appreciate your product or service. But actually communicating with your target audience can be even harder, especially if your business is on a tight budget. Thankfully, social media marketing is … Read More