When Should You Pay for Social Media Marketing?

Social Media marketing continues to rise in importance for small businesses. We’ve written about it in the past; it’s a cost-effective, personal way of getting information to your customers and getting feedback on your products. But networks like Facebook and Twitter also offer paid advertising solutions that may help significantly contributing to your marketing strategy. When would it make sense for … Read More

Social Media Marketing Proves Successful and Efficient

Here’s another reason why businesses should practice social media marketing: it’s efficient. Businesses don’t have to spend a lot of time and money to see a major improvement in their marketing results. A recent study by Neustar shows that social media is the most efficient channel of digital marketing. Here’s how the report summed up its finding: “Social led in … Read More

Instagram: The Low-Hanging Fruit in Social Media Marketing

Have you considered Instagram to expand your social media marketing efforts? Recent research conducted by Forrester shows that Instagram is one of the leading social media platforms in terms of interactions and engagements. The research studied more than 3 million user interactions on seven social media networks, including Facebook and Twitter. Here are the results: “But one social network absolutely … Read More

Finding Your Target Audience through Social Media Marketing

Narrowing your wide customer base down to a target audience is difficult enough. You need to be sure that your large investment will be marketed to right people who will appreciate your product or service. But actually communicating with your target audience can be even harder, especially if your business is on a tight budget. Thankfully, social media marketing is … Read More

Social Media Marketing: 3 Reason You Should Have a Google+ Page

A lot of businesses think of Social Media Marketing purely in terms of Facebook and Twitter, and this is a mistake. Sure, these are certainly the giants in the social media world, but there are opportunities for growth in a variety of other social media platforms. One of these is Google+. To view Google+ as a lesser version of Facebook is to … Read More

Social Media Marketing: A Few Tips For Success

Think SEO for Social Media Marketing

So, you have an online business and you’d like to practice social media marketing to improve brand awareness? That’s a great first step. The next step, of course, is to make sure that you’re doing it right. Here are a few tips for success in social media initiatives. 1. Think SEO when using social media. SEO is an acronym for “Search Engine Optimization”. It’s … Read More