Google recently announced its support for the “Author” tag to help track content across the web regardless of its location.
This new tag connects authors directly to the content they create.
But what does this mean for small business? I boils down to this. With content being tracked to the author small businesses must decide on their identity and ensure they stick to it to grow their online following. Google’s new algorithms might actually be favoring the individual. If you are a very small business, a blogger or consultant it may be best to write as yourself. We often talk to business owners about positioning themselves as the face of their business. This new Author tag falls right into that line of thinking. The days of pretending your business is something it’s not has come to an end.
You might be asking yourself how this all works; most sites just like this one include an author box that shows details about the author who wrote the post. If your site does not have you might want to consider adding the feature. Not only does this provide a personal connection to the author but it also provides your site with some much-needed external links. These help with SEO and can increase site traffic. When search engines look at the author information it ties that post back to essentially what becomes an invisible profile about that author that ties all their content together. If your business hires an intern to write content for you and they go on to become a writer for a big magazine or corporation the credit for those articles all stick with them in the eyes of search engines.
From Google Webmaster Tools:
If you want your authorship information to appear in search results for the content you create, you’ll need a Google+ Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn’t guarantee to show author information in Google Web Search or Google News results.
If you want to know more about how this might be effecting your online presence just get in contact with me.