Should I build a business website for my company?
Believe it or not, this is one of the most frequently asked questions in the digital age. It’s also one of the most important questions for any business owner to consider. But before I answer, let’s explore a business maxim that still holds true in the brick and mortar world:
It’s all about location, location, location.
In the “old days” when consumers wanted to buy something, they would jump in the car and drive to the local business district. That’s where virtually all the local merchants located their stores – the smart ones anyway. Location was important then because businesses needed to be centrally located and close to their customers.
In the mid-1950s mail order started to grow in popularity. Browsing through a catalog and mailing in an order form with a money order was not only convenient, it was fun! Many a Christmas wish list began with a perusal of the latest Sears-Roebuck or Montgomery Ward catalog. In the mail order business location was still important, but for a different reason. For mail order companies location had more to do with shipping costs and time frames than direct customer access.
Let’s fast forward to 2013. With the technological advances that have made shopping from home even easier, does the idea that location is important in business still ring true?
I would assert that it does. But in the digital age location has taken on an expanded meaning. Now businesses can consider the impact of location on things like local customer access and long distance shipping, while maximizing consumer access to them through a company website.
These days, through a website, your company can be located on virtually any desktop, laptop, tablet, or smartphone anywhere on the planet!
“Should I build a business website for my company?” Is that really the question you should be asking? I don’t think so. The real question you should be asking is; “How can I get a website up and running for my company as quickly as possible.”
I can hear some of you now saying something like; “but our products can’t really be sold online.”
Well, that may be true. But the internet isn’t just about generating revenue from online transactions. Revenue can also be generated from offline transactions that are the result of online marketing efforts. So you should build a business website regardless of what business you’re in. At the same time you should help local customers find you by listing your business in localized online directories like Superpages and Whitepages.
Contact us for help maximizing your use of a website, and for local listing services.